Privacy Policy
Last Updated: August 2026
Through My Lens respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit or purchase from throughmylens.co.za.
This policy is intended to comply with applicable South African privacy legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA). POPIA establishes requirements for the lawful processing of personal information by private and public bodies.
1. Information We Collect
When you use our website, place an order, contact us or subscribe to our communications, we may collect information such as:
- Full name
- Email address
- Telephone number
- Billing and delivery address
- Order and purchase information
- Payment-related information required to process your order
- Information you provide when contacting us
- Website usage information, including cookies and similar technologies
We only aim to collect information that is reasonably necessary for the purpose for which it is being processed.
2. How We Use Your Information
Your personal information may be used to:
- Process and fulfil your orders
- Arrange delivery
- Process payments
- Communicate with you about your order
- Respond to enquiries and customer-service requests
- Provide information about products, collections and services where you have agreed to receive marketing
- Improve our website, products and customer experience
- Prevent fraud, misuse or unauthorised activity
- Meet applicable legal and regulatory requirements
POPIA requires personal information to be processed lawfully, fairly and for appropriate purposes, and the information collected should be adequate, relevant and not excessive for that purpose.
3. Payment Information
Payments made through the website may be processed by third-party payment providers.
Through My Lens does not intentionally store your complete credit or debit card details on our own systems. Payment information is handled by the applicable payment service provider according to its own security and privacy requirements.
4. Sharing Your Information
We do not sell or rent your personal information.
We may share necessary information with trusted third parties where required to provide our services, including:
- Payment processors
- Delivery and courier companies
- Website and hosting providers
- IT and technical service providers
- Professional advisers where necessary
- Law enforcement or regulatory authorities where legally required
Only information reasonably necessary for the relevant purpose should be shared.
5. Cookies
Our website may use cookies and similar technologies to:
- Remember website preferences
- Keep shopping-cart information available
- Understand how visitors use our website
- Improve website performance
- Support website security
- Provide relevant marketing where applicable
You may adjust your browser settings to restrict or disable cookies. Please note that some website functions may not work correctly if cookies are disabled.
6. Marketing Communications
If you subscribe to our newsletter or marketing communications, we may use your contact information to send you information about:
- New book releases
- Upcoming volumes
- Photography collections
- Limited-edition releases
- Exhibitions and events
- Special offers
- Through My Lens news
You may unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us.
7. Protecting Your Information
We take reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no online system can be guaranteed to be completely secure.
8. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to provide our services, maintain appropriate business records, resolve disputes and comply with legal obligations.
POPIA includes requirements concerning purpose specification and retention of personal information.
9. Your Rights
Subject to applicable law, you may have rights relating to your personal information, including the right to:
- Ask what personal information we hold about you
- Request correction of inaccurate information
- Ask about how your information is being used
- Object to certain processing
- Withdraw consent where processing is based on consent
- Request deletion where legally applicable
- Complain about the handling of your personal information
The Information Regulator of South Africa oversees compliance with POPIA and provides mechanisms for privacy-related complaints.
10. Third-Party Websites
Our website may contain links to third-party websites, social media platforms or payment services.
Through My Lens is not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.
11. Children’s Information
Our website is not intended to knowingly collect personal information from children without appropriate consent or legal basis.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services or applicable legislation.
The latest version will always be published on this page.
13. Contact Us
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
Through My Lens
Website: throughmylens.co.za
Email: tania@throughmylens.co.za
Telephone: +27780002704
Information Regulator of South Africa
For independent information regarding POPIA and privacy complaints, the Information Regulator provides official guidance and complaint services.